The PPC People

About This Project

The PPC People is a digital marketing agency specializing in all things search and display. With years of experience fine-tuning PPC strategies, The PPC People required something that was as conversion-focused as we are that captured the independent spirit and ambition of the firm.

The PPC People desired a simple, clean aesthetic that would set them apart from other, mundane PPC agencies. The use of strong, dynamic shapes was utilised to encapsulate the user, driving them to enquire. The use of vibrant colours is prominent throughout our design, using contrasting elements across the CTA’s in order to draw the attention of the potential customer. The use of purples, oranges and blues help evoke positive, contemporary feelings within users, something that is often overlooked when designing call to actions.